Analyse and write persuasive health communication in Arabic
P1Lesson 7 of 12◇ Core language
Public Health Campaigns — Persuasive Health Communication
حَملات الصِّحَّة العامَّة — التَّواصُل الصِّحِّي الإِقناعي
Healthy Lifestyles · Health and wellbeing
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Learning Objectives
Focus on these outcomes rather than trying to memorise everything at once.
Use rhetorical structures (أَلا تَعلَم أَنَّ، هَل تَعلَم أَنَّ) to engage the reader
Write a 100–110 word public health campaign text with a clear call to action
Revision plan
- 8 minWarm-upAnalyse an Arabic health campaign
- 15 minStep 1Rhetorical structures and campaign language
- 22 minStep 2Public health campaign text (100–110 words)
- 8 minStep 3Peer assessment — campaign quality
- 7 minPlenaryCampaign slogan competition
Exam connection: Listening: academic health texts, conditional sentences in speech, medical passives (Paper 1 all formats) | Reading: nutrition article, mental health report, healthcare opinion piece (Paper 2 R1–R4, Q5 cross-text) | Writing: health article/email — Paper 4 Q3 asks for about 130–140 words (stretch: extend to 150 for extra practice) | Speaking: health centre role play + two topic conversations. Useful structures here include conditional sentences and medical passives.
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Vocabulary
Tap each card to reveal the meaning, category and example.
Three-step recall
- Say the Arabic aloud.
- Cover the meaning and recall it.
- Use six items in your own spoken or written sentences.
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Quizzes
Use the two short checks. Errors show you what to revise next.
Quiz 1 — Meaning check
0 / 61. What does حُجَّة mean?
2. What does الجُمهور المُستَهدَف mean?
3. What does يُحَذِّر من mean?
4. What does أَلا تَعلَم أَنَّ mean?
5. What does يُحَفِّز mean?
6. What does يَشجُع على mean?
Quiz 2 — Match Arabic and English
العربية
English
Matched: 0 / 6
Stretch challenge
Choose three matched items and combine them into one accurate sentence or short exchange.
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Grammar
Read the rule, notice the pattern and then produce your own examples.
Core rule / strategy
Rhetorical question structures: هَل تَعلَم أَنَّ + fact (do you know that..) and أَلا تَعلَم أَنَّ (don't you know that.. — stronger). يَدعو إلى (Form I: calls for — root د-ع-و, weak final verb): الحملة تدعو إلى الإقلاع عن التدخين. يُحَفِّز (Form II: motivates — root ح-ف-ز): الحملة تُحَفِّز الشباب على ممارسة الرياضة. Imperative in campaign language: احرِص على صحَّتك! (take care of your health!). Campaign text features: slogan (شعار), statistics, call to action (دعوة إلى العمل), target audience.
Notice the pattern
- الحَملة الصِّحِّيَّة تُوَعِّي الشَّباب.
- الرِّسالة الصِّحِّيَّة واضِحة.
- الجُمهور المُستَهدَف هو الشَّباب.
- الإِقناع مُهِم في الحَملات.
Accuracy checklist
- Check the subject and verb or noun/adjective agreement.
- Check gender, number and tense or time frame.
- Use the lesson structure in a complete, meaningful sentence.
- Read the sentence aloud and correct anything that sounds incomplete.
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Skills Practice
Practise listening, reading, speaking and writing with the same lesson language.
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Listening
Listen for key details. Listen twice: first for the overall meaning, then for evidence.
🎧 Recorded audio coming soon — use the device voice for listening practice now. Keep the transcript hidden for your first two listens.
الحَملة الصِّحِّيَّة تُوَعِّي الشَّباب. الرِّسالة الصِّحِّيَّة واضِحة. الجُمهور المُستَهدَف هو الشَّباب. الإِقناع مُهِم في الحَملات. الحُجَّة القَويَّة تُقنِع القارِئ.
- What is the main topic or situation?
- Write two key details you hear.
- Which word or phrase helped you decide?
Check your listening
A successful answer identifies the main topic, at least three accurate words and one relevant detail. Replay once, then reveal the transcript only if you still need support.
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Reading
Underline known words before answering.
هَل تَعلَم أَنَّ التدخين يَقتُل أكثر من سبعة ملايين شخص سنوياً؟ أَلا تَعلَم أَنَّ نظامًا غذائيًّا متوازنًا يُقَلِّل من خُطورة الإصابة بالسرطان بنسبة ثلاثين بالمئة؟ يدعو إلى، يُحَفِّز، احرِص على. هل تعلم أنَّ إدمان الشاشات يُؤَثِّر على نوم. بالمئة من الشباب؟ أَلا تعلم أنَّ.
- What is the main idea or situation?
- Choose one phrase and explain what it means in this context.
- Find one example that shows the lesson language or grammar in use.
- What extra detail could you add to make the text more complete?
Reading support
Start with names, numbers, repeated words, connectors and familiar verb patterns. You do not need to translate every word.
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Speaking
Build your answer, then ask a follow-up question.
- Give a clear view about health or lifestyle using the lesson focus. Support it with a reason and an example.
- Use at least three useful items from this lesson and one complete sentence with the target grammar.
- Add one reason, detail or example instead of giving only a short answer.
Useful frame:في رَأيي.. لِأَنَّ.. أَيضاً.. وَمِن جِهَةٍ أُخرى..
Working alone? Record yourself for 30–60 seconds, listen back once, and improve one pronunciation, grammar or fluency point.
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Writing
Plan, write, check and improve.
Task: Write a focused response about health or lifestyle using the lesson focus, a reason and a supporting detail. Target: 80–100 words, extending to 130–140 words for an extended exam-style task.
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Activities
Complete the activities in order, or choose the one that addresses your weakest area.
Independent revision: if an activity mentions a partner, cards, a picture or classroom equipment, use paper/notes on your device and complete both sides yourself. For speaking, record your answer and listen back once.
Warm-up8 min
Analyse an Arabic health campaign
Study an authentic Arabic health campaign (WHO Arabic division poster or Saudi Ministry of Health campaign on smoking or obesity). You answer in Arabic: Who is the target audience? What is the main message? What persuasive technique is used? What is the call to action? "Campaigns are a text type that appears in Paper 2 (Q1/Q2) and Paper 4 directed writing. Today we learn to analyse AND produce them."
Step 115 min
Rhetorical structures and campaign language
Present rhetorical questions: هَل تَعلَم أَنَّ التدخين يَقتُل أكثر من سبعة ملايين شخص سنوياً؟ أَلا تَعلَم أَنَّ نظامًا غذائيًّا متوازنًا يُقَلِّل من خُطورة الإصابة بالسرطان بنسبة ثلاثين بالمئة؟ Then: يدعو إلى، يُحَفِّز، احرِص على (imperative). Write a mini-campaign (5 lines): slogan + rhetorical question + 2 statistics + call to action imperative. check: are the statistics written in Arabic correctly (with Arabic-Indic numerals or written out)? Is the rhetorical question grammatically correct?
Step 222 min
Public health campaign text (100–110 words)
Write a full public health campaign text: P1 (hook — rhetorical question + shocking statistic): "هل تعلم أنَّ إدمان الشاشات يُؤَثِّر على نوم X بالمئة من الشباب؟ أَلا تعلم أنَّ.." P2 (problem description — passive + cause-effect): "يُعاني كثيرٌ من الشباب من التعب المزمن بسبب.. يُشار إلى أنَّ.." P3 (solution + call to action — imperative + conditional): "احرِص على نومك! إِذا التزمتَ بساعات نوم كافية، ستتحسَّن صحَّتُك بشكل ملحوظ." P4 (closing slogan): "صحَّتُك في يَدِك!" (Your health is in your hands!). 100–110 words — the longest persuasive text you have written. Must include: rhetorical question (1), passive (2), conditional (1), imperative (1), statistic (1), formal connector (1).
Step 38 min
Peer assessment — campaign quality
You exchange campaign texts. Partner evaluates using the campaign checklist: Has it got a hook? A statistic? A passive medical structure? A conditional sentence? A call to action? A slogan? Score out of 6. Partners write one improvement suggestion and one compliment. You implement the improvement immediately.
Plenary7 min
Campaign slogan competition
Read your Arabic campaign slogan (شعار) aloud. If working with a partner, compare which slogan is most memorable and effective. "A good Arabic slogan often uses: rhyme (سجع), a verb in the imperative, and a key health concept. The best campaigns combine linguistic elegance with factual urgency — that is exactly what Paper 4 directed writing tasks reward."
Useful to have
Things you can make or find to help you revise this lesson:
- Authentic Arabic health campaign examples (WHO Arabic, Saudi Health Ministry)
- Campaign analysis worksheet
- Campaign writing frame (slogan + stats + message + call to action)
Stretch challenge
If you already speak some Arabic at home: create a full bilingual (Arabic-English) public health campaign on a health issue affecting Arab communities (e.g. diabetes rates in Gulf, mental health stigma, maternal health). Include: campaign poster text, a 30-second radio script in Arabic, and a 50-word reflection on the cultural sensitivity needed when discussing this health issue in an Arab context.
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Plenary
Finish with a quick check and one clear next step.
Key takeaways
- Analyse and write persuasive health communication in Arabic
- Use rhetorical structures (أَلا تَعلَم أَنَّ، هَل تَعلَم أَنَّ) to engage the reader
- Write a 100–110 word public health campaign text with a clear call to action
- Grammar focus: Rhetorical question structures: هَل تَعلَم أَنَّ + fact (do you know that..) and أَلا تَعلَم أَنَّ (don't you know that.. — stronger). يَدعو إلى (Form I: calls for — root د-ع-و, weak final verb): الحملة تدعو إلى الإقلاع عن التدخين. يُحَفِّز (Form II: motivates — root ح-ف-ز): الحملة تُحَفِّز الشباب على ممارسة الرياضة. Imperative in campaign language: احرِص على صحَّتك! (take care of your health!). Campaign text features: slogan (شعار), statistics, call to action (دعوة إلى العمل), target audience.
Final check
Campaign text (check rhetorical structure, passive, conditional, imperative). Peer assessment accuracy. Slogan quality.
Optional follow-up
Write a second public health campaign (80–90 words) on a DIFFERENT health topic from this unit (mental health, physical activity, sleep, healthy diet, or avoiding risk behaviours). Use different rhetorical techniques from today: هل تعلم، أَلا تعلم، imperative, and a new slogan.
Confidence check
How secure do you feel after this lesson?
Remember: quick revision works best when you revisit weak vocabulary and correct errors, not when you try to complete everything in one sitting.